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Marketing strategy - Lindsey Christensen

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Turn your marketing department into a valuable profit center

For many companies, marketing strategy can feel like a black box.

Because there’s no one-size-fits-all approach, even smart marketers wonder where to start. For junior and mid-level marketers especially, crossing the gap from individual contributor to strategic leader can seem insurmountable.

It’s time we change that.

With the right approach and a few key frameworks, you can learn to think like a strategist and turn marketing into a key growth engine for your business.

After taking this course, you’ll:

  • Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.
  • Make a tangible impact – Learn how to organize marketing experiments and measure results.
  • Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.

Knowing marketing strategy makes you more valuable

No matter your role, Marketing Strategy is an invaluable business skillset. As a strategist, you’ll be leveling up your leadership abilities – you’ll become a key team member who can provide focus, guidance, and clear communication across yout organization.

This course is essential for you if …

  • You want to advance your career and start taking on more leadership roles.
  • You’re looking to join a startup as a first marketer or head of marketing, and starting from scratch.
  • You want to feel confident pitching and discussing new strategies with your marketing team and during interviews.

This course is NOT for you if …

  • You’re unwilling to challenge yourself, or expand your logical and creative thinking outside your comfort zone.
  • You can’t move quickly. Rapid iteration and fast learning cycles are the key to success in marketing strategy.
  • You’re not ready to own your results. Taking responsibility for business-critical decisions should be something that excites you.

This course is for junior to mid-level marketers who want to understand, contribute to, and eventually lead strategic marketing initiatives. The course starts with the beginner in mind, showing you how to start thinking about marketing strategy and apply it at your own company.

Enrolling students should have a basic foundation in B2B marketing, including concepts like buyer personas, campaigns, and sales, plus an understanding of the most common tools used by marketing and sales teams.

Your full course curriculum


1Marketing’s role in business

In Lesson 1, we explore core marketing concepts and how they apply in product and service companies. Even if you’re familiar with these concepts, you’ll be challenged to look at things from a new perspective, seeing them as part of as an integrated whole.

You’ll learn:

  • The 8 core areas of marketing, and how they support business objectives.
  • Common misconceptions about marketing, and how marketers fall into their trap.
  • How to effectively partner with sales, and why it’s critical to success in a for-profit company.

2Creating a research plan

3Interviewing, analyzing, and augmenting

4Using insights to drive strategy

5Creating a cohesive strategy

6Executing your plan

Show off your hard-earned skills and strengthen your profile

LinkedIn is easily the largest professional network in the world with more than 600 million users. 

But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.

A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.

What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

  • World’s leading practitioners teaching you their best stuff.
  • 50+ online courses on all things data-driven marketing
  • New courses added every single month

Sign up for CXL Institute and get access to

  • 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 4 Minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL Institute guarantee:

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results

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