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Marketing Roadmap - Pam Hendrickson & Jeanna Hurlbert

Category: eCommerce


Language: English

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Are you overwhelmed by all the “got-to’s” and guilt around what you’re not doing in your business?

Do you know you need to market yourself to attract more customers and sell more stuff—but have no idea where to begin? Want results, yet strapped for time?

Marketing Roadmap is your solution to cure overwhelm and open up the door for more freedom and fun in business. It’s a four-step system to help you organize your marketing around your customers. By delivering the right message to the right people at the right time, you’ll discover how to get better results from your content, product creation and marketing—with less effort. You’ll have a simple, organized marketing plan (that we’ll help you create, step by step)! You’ll spend less time in the “got-to’s” and guilt—and discover what owning your business should be like: fun, financial freedom, family, and friends.’

Here’s What You’ll Receive:

4-Step Marketing Roadmap Physical Training Kit Your training system includes these Fill-in-The-Blanks, “Let’s Make this Fun” modules:

Step 1: The Customer X-Ray (aka “5 Core Problems”) — When you know your customers—really know them—creating offers they can’t wait to buy is simple. We’ll go beyond those “ideal client” exercises that only just scratch the surface and show you how to leverage concrete data to get a deeper understanding of your customers and their top 5 problems. With this knowledge, you’ll be able to create the marketing messages and offers that thrill your clients—and make you money.

Step 2: “Take the Stress Away” Content Plan — “Content marketing” is one of the hottest strategies out there right now—but what good is content that doesn’t turn your audience into buyers? We’ll show you a quick and easy way to create a content marketing plan that’s 1) easy to manage, 2) attracts a constant flow of leads and 3) turns your audience into buyers.

Step 3: “Create Passive Income” Product Plan — Consistent, escalating revenue is the key to building a successful business—and the financial freedom you’ve always wanted. We’ll show you how to design and implement the right product suite to turn one-off customers into long-time clients by meeting their needs with the high-value, high-dollar offers that fund your business for years to come.

Step 4: “On-Demand Income” Marketing Plan — Combine the best of the best strategies from Internet marketing, corporate marketing, direct response marketing and social media marketing in a concise, easy-to-implement marketing plan. We’ll show you exactly how to use your time to maximize your sales—and your impact.

Each Step Includes:

Video training modules, audio of each session for on-the-go listening, worksheets to help you apply your insights immediately, and fill-in-the-blank templates for fast implementation. You also receive a 162-page Summary Book to help you review and employ the strategies in each module.

You’ll receive personal access to our Marketing Roadmap portal, which includes:

1) All of the content in the physical training kit for your convenience.

2) Bonus training and resources to fast-track your results.

3) Fill-in-the-blank calendars, plus content and marketing templates. Simply enter your information and you’re ready!

4) Q&A with Pam and Jeanne to get your specific questions answered 1 on 1. Post your question on the forum for their direct feedback on your content, product idea or marketing strategy.

5) Membership in our closely-knit Marketing Roadmap community of like-minded entrepreneurs. Our communities have created business partnerships, sparked new ideas and helped our customers get the immediate feedback they need to make fast decisions in their business. Deciding between book covers? Need a graphic design or tech resource? In the Roadmap community, you’ll have the ability to share ideas, tools, resources, and strategies with your fellow entrepreneurs in an environment of friendly collaboration.

6) Detailed how-tos for each module. We break everything down for you into easy-to-manage chunks so you can start implementing for results ASAP.

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